About ENTEL

A telecommunications company founded in Chile in 1964, with operations in Chile and Peru. It provides data center services, mobile and fixed telephony, internet access, television services, and long-distance carrier services.

In Chile, the company holds a 32% share of the mobile telephony market, serving more than 7 million customers and generating revenues of approximately US$2.9 billion.

 

PROJECT OVERVIEW

The Smart Promotion System was developed by Tecnova with the goal of centralizing the management of the majority of the company’s promotions into a single platform. This approach enables fast and easy configuration of multiple types of promotions for end customers, significantly accelerating the commercial launch of new offers.

The system primarily operates by receiving offer eligibility requests for Mobile Telephony services (Voice and Mobile Broadband) from multiple sales channels. It then evaluates the request against the configured commercial conditions to determine whether the customer qualifies for a promotion. If the conditions are met, the system returns the promotion available to the customer at that specific moment.

In addition, Smart Promotion helps increase product and service sales through targeted promotional offerings. It enables the delivery of bonuses, discounts, bundles, gifts, and other incentives, contributing to customer loyalty and retention.

Key Features

Some of the most relevant functionalities of the system include:

• Centralized configuration of promotions for different products and services.
• Promotion differentiation by sales channel, such as self-service web portals, CRM systems, mobile applications, and others.
• Scheduling of promotion validity periods, including calendar-based recurrence management.
• Targeted promotion delivery based on customer categories or attributes, enabling advanced customer segmentation.
• Definition of special promotions for cross-selling of products and services.
• Automated delivery of promotional messages after a promotion is granted or activated.

Additional Tecnova Solutions for ENTEL

Learn more about other solutions developed by Tecnova for ENTEL, including:

• Customer Loyalty Support System
• Centralized Mobile Recharge System