Customer Loyalty Support System

About ENTEL

Chilean telecommunications company founded in 1964, with operations in Chile and Peru. It provides services such: data center, mobile telephony, Internet access, television and long distance call carrier. In Chile, it has a 32% mobile market share, with more than 7 million clients and revenues of US $ 2,900 million.

PROJECT DESCRIPTION

TECNOVA designed and built a technical solution that allows implementing the Loyalty model for ENTEL clients.

In the first place, it was defined as an objective that customers could have access to this model through all its channels. In addition, as an essential requirement, it was required that customers, through the use of their services, could generate points. For this, a backend of services was modeled that would allow all the company’s systems to interact with a centralized point model. As a result of these requirements, the following functionalities were implemented, exposed to be integrated through the consumption of services:

 

  • Enrollment service for registering customers in loyalty programs and activating accumulation processes.
  • Points accumulation services, to process actions and transform them into points via the use of the accumulation rules engine.
  • Rules engine of points accumulation, based on conversion rules to convert actions to points.
  • Points expiration engine, to expire points by seniority.
  • Exchange Services, for the use of points.
  • Services for integration with businesses outside the company to use points and purchase products or services.
  • Massive point charges, for regularization processes or the allocation of extraordinary benefits.
  • Redemption services, for example, to exchange points with loyalty plans of other companies.

 

Additionally, a BackOffice WEB was developed, to manage special parameters and obtain reports of the managed information, among other functionalities.

If you want to know more about this success story or our experience providing services for this industry, contact us through our contact form.

loyalty support system - fidelización clientes

USED TECHNOLOGY

  • Oracle WebLogic
  • Oracle Service Bus
  • Oracle DataBase
  • JAVA JEE

Technical Detail of the Project

The Backend was implemented under the Oracle Weblogic platform, Oracle Service Bus and Oracle database. In addition, JAVA language and SOAP protocol were used for the services. Finally, for massive processes, these were developed with JAVA language.